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Watch “Mum Deodorant Commercial 1950’s HD” on YouTube

23 May

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The first commercial deodorant, Mum,

was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murray.[2] The product was briefly withdrawn from the market in the U.S.,[2] but is currently available at U.S. retailers under the brand Ban.[3] The modern formulation of the antiperspirant was patented by Jules Montenier on January 28, 1941.[4] This formulation was first found in “Stopette” deodorant spray, which Time Magazine called “the best-selling deodorant of the early 1950s”.[5] Stopette was later eclipsed by many other brands as the 1941 patent expired.

There is a popular myth that deodorant use is linked to breast cancer, but research has shown no such link exists.[6][7]

History

In 1888, the first commercial deodorant, Mum, was developed and patented by a U.S. inventor in Philadelphia, Pennsylvania, whose name has been lost to history.[2] The small company was bought by Bristol-Myers in 1931 and in the late 1940s, Helen Barnett Diserens developed an underarm applicator based on the newly invented ball-point pen.[8][9] In 1952, the company began marketing the product under the name Ban Roll-On.[8][9][10] The product was briefly withdrawn from the market in the U.S.[2] It is once again available at retailers in the U.S. under the brand Ban.[3] In the UK it is sold under the names Mum Solid and Mum Pump Spray.[2] Chattem acquired Ban deodorant brand in 1998[11] and subsequently sold it to Kao Corporation in 2000.[12]

In 1903, the first commercial antiperspirant was Everdry.[1] The modern formulation of the antiperspirant was patented by Jules Montenier on January 28, 1941.[4] This patent addressed the problem of the excessive acidity of aluminium chloride and its excessive irritation of the skin, by combining it with a soluble nitrile or a similar compound.[4] This formulation was first found in “Stopette” deodorant spray, which Time Magazine called “the best-selling deodorant of the early 1950s”.[5] “Stopette” gained its prominence as the first and long-time sponsor of the game show What’s My Line?, and was later eclipsed by many other brands as the 1941 patent expired.

Between 1942 and 1957 the market for deodorants increased 600 times to become a $70 million market. Deodorants were originally marketed primarily to women, but by 1957 the market had expanded to male users, and estimates were that 50% of men were using deodorants by that date. The Ban Roll-On product led the market in sales.[13]

en.m.Wikipedia.org

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2 responses to “Watch “Mum Deodorant Commercial 1950’s HD” on YouTube

  1. dancingpalmtrees

    August 29, 2016 at 1:17 pm

    Mum was the first deodorant I used. My mother had me use it when I began to mature. She used it also. My Dad used those spray deodorants which are no longer in use. Now I use roll-ons.

    Liked by 1 person

     
  2. America On Coffee

    August 29, 2016 at 3:43 pm

    I understand that deodorants began with herbals, soaps, creams, then came the roll-ons and lastly the aerosols….

    Like

     

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