Don Steele (born Donald Steele Revert; April 1, 1936 – August 5, 1997) was one of the most popular
in the United States, from the middle of the 1960s until his retirement (for health reasons) in May 1997. He was known as “
The Real Don Steele
,” a name given to him by his program director, Steve Brown, in Omaha, Nebraska, who hoped the moniker would click with listeners and make him stand out from other radio personalities.
Born in Hollywood, California, Steele graduated from Hollywood High School, served in the United States Air Force and then studied at a local radio school, the Don Martin School of Broadcasting, where he also taught for a short time. Shortly thereafter, Steele began his radio career working outside of L.A. at a small station, KBUC in Corona, CA then moving on to KEPR Kennewick, KIMA Yakima and KXLY Spokane, all in Washington; KOIL Omaha, Nebraska; KISN Portland, Oregon, and KEWB San Francisco before returning to Los Angeles to help kick off what would become one of the most influential radio stations in the country, 93/KHJ, Boss Radio, in April 1965.