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“DOUBLEMINT GUM – DOUBLE YOUR PLEASURE DOUBLE FUN” (1960s)

24 Oct

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One of the most notable aspects of this brand is the advertising campaign, begun in 1956, which utilized twins as spokespersons for the gum, as a play on the word “double” in the name. The original “Doublemint Twins” were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later “Doublemint Twins” included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan “Which twin has the Toni?”), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,[2] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married…With Children’s Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy[3] due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.[4]

en.m.wikipedia.org

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4 Comments

Posted by on October 24, 2016 in nostalgic

 

4 responses to ““DOUBLEMINT GUM – DOUBLE YOUR PLEASURE DOUBLE FUN” (1960s)

  1. Anna Cottage

    October 25, 2016 at 11:33 am

    I love reading all this information, especially being English our tv bore no resemblance to yours even when advertising came in on the first independent channel.

    Liked by 1 person

     
  2. America On Coffee

    October 25, 2016 at 11:39 am

    Amazing! England right?

    Liked by 1 person

     
  3. Anna Cottage

    October 25, 2016 at 11:42 am

    Yes, I live by the Sea (North Sea) its called Clacton-on-Sea in Essex, quiet seaside resort.

    Liked by 1 person

     
  4. America On Coffee

    October 25, 2016 at 11:48 am

    With so many ‘creative filmmakers, hipsters’ coming from that part of the world, I suppose U.S.commercials dupped those of UK and visa versa. Anyhow, So delighted you’ve enjoyed our post.

    Liked by 1 person

     

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