THE HISTORY OF A FEARLESS BRAND
Since 1956, Secret has been providing women with superior wetness and odor protection; giving them the confidence they need to take on any challenge.
THE BIRTH OF SECRET
Secret was developed as a result of women’s desire for a product that would contribute to their feelings of femininity, daintiness and freshness. Secret Ice Blue roll-on was introduced in 1958, marking a significant moment in this era.
SHOP SECRET CLASSIC ROLL-ON
In 1964, Secret Areosol was introduced, also called Secret Super Spray. It helped keep women cool, calm and self-assured throughout the decade.