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“Sunset Boulevard (1950) trailer”

19 Jun
“Sunset Boulevard (1950) trailer”

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Sunset Boulevard (stylized onscreen as SUNSET BLVD.) is a 1950 American black comedy/drama film noir[3] directed and co-written by Billy Wilder, and produced and co-written by Charles Brackett. It was named after the boulevard that runs through Los Angeles and Beverly Hills, California.

The film stars William Holden as Joe Gillis, an unsuccessful screenwriter, and Gloria Swanson as Norma Desmond, a faded silent movie star who draws him into her fantasy world where she dreams of making a triumphant return to the screen, with Erich von Stroheim as Max Von Mayerling, her devoted servant. Nancy Olson, Fred Clark, Lloyd Gough and Jack Webb play supporting roles. Director Cecil B. DeMille and gossip columnist Hedda Hopper play themselves, and the film includes cameo appearances by leading silent film actors Buster Keaton, H. B. Warner and Anna Q. Nilsson.

Praised by many critics when first released, Sunset Boulevard was nominated for eleven Academy Awards (including nominations in all four acting categories) and won three. It is widely accepted as a classic, often cited as one of the greatest films of American cinema. Deemed “culturally, historically, or aesthetically significant” by the U.S. Library of Congress in 1989, Sunset Boulevard was included in the first group of films selected for preservation in the National Film Registry. In 1998, it was ranked number twelve on the American Film Institute’s list of the 100 best American films of the 20th century, and in 2007 it was 16th on their 10th Anniversary list.

Plot
At a Sunset Boulevard mansion, the body of Joe Gillis floats in the swimming pool. In a flashback, Joe relates the events leading to his death.

Six months earlier, down-on-his-luck screenwriter Joe tries selling Paramount Pictures producer Sheldrake on a story he submitted. Script reader Betty Schaefer harshly critiques it in Joe’s presence, unaware that he is the author. Later, while fleeing from repossession men seeking his car, Joe turns into the driveway of a seemingly deserted mansion. After concealing the car, he hears a woman calling him, apparently mistaking him for someone else. Ushered in by Max, her butler, Joe recognizes the woman as long-forgotten silent film star Norma Desmond. Learning he is a writer, she asks his opinion of a script she has written for a film about Salome. She plans to play the role herself in a comeback. Joe finds her script abysmal, but flatters her into hiring him as a script doctor.

Moved into Norma’s mansion at her insistence, Joe resents but gradually accepts his dependent situation. He sees that Norma refuses to face the fact that her fame has evaporated and learns the fan letters she still receives are secretly written by Max, who tells him Norma is subject to depression and has made suicide attempts.

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Norma lavishes attention on Joe and buys him expensive clothes. At her New Year’s Eve party, he discovers he is the only guest and realizes she has fallen in love with him. He tries to let her down gently, but she slaps him and retreats to her room.

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Joe visits his friend Artie Green to ask about staying at his place. At Artie’s party, he again meets Betty, who he learns is Artie’s girl. Betty thinks a scene in one of Joe’s scripts has potential, but Joe is uninterested. When Joe phones Max to have him pack his things, Max tells him Norma cut her wrists with his razor. Joe returns to Norma.

Norma has Max deliver the edited Salome script to her former director, Cecil B. DeMille, at Paramount. She starts getting calls from Paramount executive Gordon Cole, but petulantly refuses to speak to anyone except DeMille. Eventually, she has Max drive her and Joe to Paramount in her 1929 Isotta Fraschini.[4] The older studio employees warmly greet her. DeMille receives her affectionately and treats her with great respect, tactfully evading her questions about Salome. Meanwhile, Max learns that Cole merely wants to rent her unusual car for a film.

Preparing for her imagined comeback, Norma undergoes rigorous beauty treatments. Joe secretly works nights at Betty’s Paramount office, collaborating on an original screenplay. His moonlighting is found out by Max, who reveals that he was once a respected film director. He discovered Norma as a teenage girl, made her a star and was her first husband. After she divorced him, he found life without her unbearable and abandoned his career to become her servant.

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Although Betty is engaged to Artie, she and Joe fall in love. Norma discovers a manuscript with Joe’s and Betty’s names on it. She phones Betty and insinuates what sort of man Joe really is. Joe, overhearing, invites Betty to come see for herself. When she arrives, he pretends he is satisfied being a kept man, but after she tearfully leaves, he packs to return to his old Ohio newspaper job. He disregards Norma’s threat to kill herself and the gun she shows him to back it up. He bluntly tells her the public has forgotten her, there will be no comeback, and the fan letters are from Max. As Joe walks away, Norma shoots him three times. He falls into the pool.

The flashback ends. The house is filled with police and reporters. Norma, having lost touch with reality, believes the newsreel cameras are there to film Salome. Max and the police play along. Max sets up a scene for her and calls “Action!” As the cameras roll, Norma dramatically descends her grand staircase. She pauses and makes an impromptu speech about how happy she is to be making a film again, ending with: “All right, Mr. DeMille, I’m ready for my close-up.”[5]

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Cast
William Holden as Joseph C. “Joe” Gillis
Gloria Swanson as Norma Desmond
Erich von Stroheim as Maximillian “Max” von Mayerling
Nancy Olson as Betty Schaefer
Fred Clark as Sheldrake, Paramount Producer
Lloyd Gough as Morino, Joe’s agent
Jack Webb as Arthur “Artie” Green
Franklyn Farnum as Undertaker
Larry J. Blake as Finance man #1
Charles Dayton as Finance man #2
As Themselves:

Cecil B. DeMille
Hedda Hopper
Buster Keaton (Bridge player)
Anna Q. Nilsson (Bridge player)
H. B. Warner (Bridge Player)
Ray Evans (Pianist at Artie’s party)
Jay Livingston (Pianist at Artie’s party)
Henry Wilcoxon as Actor (uncredited)

en.m Wikipedia.org

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6 responses to ““Sunset Boulevard (1950) trailer”

  1. Rosaliene Bacchus

    September 5, 2016 at 3:11 pm

    How coincidental! On Sunday evening, I had the opportunity to watch this classic on Netflix. Great story. Excellent performance. Sunset Boulevard has sure changed since then.

    Liked by 1 person

     
  2. America On Coffee

    September 5, 2016 at 4:24 pm

    I can attest to the fact that Sunset boulevard has definitely changed. I.love classical films. Looking at the scenics and artifacts is a journey back in time. It is always a treat to sit back and enjoy a good, old, classic American movie!! I certainly enjoy this film, over and over again…!!!

    :-)

    Liked by 1 person

     
  3. donnamarie

    January 30, 2017 at 8:15 am

    You’ve done it again. This is one of my absolute favorites! Gloria Swanson’s descent down the stairs has got to be in the top ten film moments of all time. Also, I’m a huge Billy Wilder fan. In fact, he and Hitchcock tie for my number 1 director. Thanks for sharing!👏

    Like

     
  4. America On Coffee

    February 3, 2017 at 4:13 pm

    Yes, Donna this is a definite classic! Did she put on a show? Yes! She gave us some real Hollywood!! Ha ha ha!

    Liked by 1 person

     
  5. donnamarie

    February 3, 2017 at 4:17 pm

    She was a caricature of a caricature!😄

    Liked by 1 person

     
  6. America On Coffee

    February 3, 2017 at 4:26 pm

    A true exaggeration of character, greatly performed!!!

    Liked by 1 person

     

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